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Nair, Sumesh R.
- Reasons and Influences of the Practice of Environmental Marketing
Abstract Views :312 |
PDF Views:1
Authors
Sumesh R. Nair
1,
C. Ganesh
2
Affiliations
1 School of Business, Monash University Sunway Campus, Kuala Lumpur 46780, Malaysia
2 Department of Commerce, University of Kerala, Trivandrum 695034, Kerala (India)
1 School of Business, Monash University Sunway Campus, Kuala Lumpur 46780, Malaysia
2 Department of Commerce, University of Kerala, Trivandrum 695034, Kerala (India)
Source
Journal of Management Research, Vol 13, No 2 (2013), Pagination: 77-88Abstract
This paper explores the reasons and influences for the practice of environmental marketing in Indian organizations. The paper identifies five major reasons that drive environmental marketing initiatives in India, namely, customer empowerment, benefits of the environmental products, customer's understanding, minimal environmental impact, and higher profits. The paper proposes that out of the five variables, customer empowerment and higher profit motives have higher discriminant power in deciding environmental marketing practices in Indian organizations.Keywords
Environmental Marketing, Influences on Environmental Marketing, Customer Empowerment, Profit Motive
References
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- Evaluating Management’s Environmental Commitment and Link with Firm’s Environmental Orientation
Abstract Views :391 |
PDF Views:6
Authors
Affiliations
1 Murdoch University Singapore, #06-04 King’s Centre, 390 Havelock Road, Singapore, 169662, SG
2 Griffith Business School, Gold Coast, QLD 4222, AU
1 Murdoch University Singapore, #06-04 King’s Centre, 390 Havelock Road, Singapore, 169662, SG
2 Griffith Business School, Gold Coast, QLD 4222, AU
Source
Journal of Management Research, Vol 15, No 3 (2015), Pagination: 165-178Abstract
This paper develops relatively new constituents of environmental commitment of managers (namely affective environmental commitment, continuance environmental commitment and normative environmental commitment) and then evaluates their contributions to environmental orientation of the organization. The paper starts with the question of whether environmental commitment of managers leads to the environmental orientation of an organization, and concludes that environmental commitment of managers that are attributed by affective, continuance and normative dimensions, clearly leads to environmental orientation of an organization.Keywords
Environmental Orientation, Affective Environmental Commitment, Continuance Environmental Commitment, Normative Environmental Commitment, Management Environmental Decisions, Environmental Policy, Green Vision of Leaders, Asia.References
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